Advertising On L.A.’s Hiking Trails

Maybe you’re just supposed to know the route or communicate with those already on the trails. Even so, it would be nice if some of the trails in the Griffith Park/Mt. Lee area had some signs of where different forks lead to. Even the streets in the communities below could have some signs pointing confused drivers in the right direction.

The city’s low on cash, so who could fund all of these signs? Why not an outdoors sporting goods company such as REI?

REI enjoyed its best year on record in 2010. Even some smaller companies could jump on board like Bobble, which manufactures water bottles with tiny filters integrated into them. Throw on a couple QR codes and you have yourself a cool private sponsorship. It wouldn’t be too different from putting ads all over trash cans and lifeguard towers and vehicles at the beach.

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