Things I’ve Learned At AUT

At the halfway point of my academic semester abroad at the Auckland University of Technology, here’s what I’ve learned that I can easily remember:

  • Pantene Pro-V shampoo sells more bottles by saying it has vitamins in it, but vitamins don’t actually help your hair in any way. (Consumer Behaviour)
  • Heinz needs to get its dip-and-squeeze ketchup packets into every restaurant. Taco Bell should also adopt them. The old-style ketchup and sauce packets suck. (Consumer Behaviour)
  • Apple’s gift cards don’t have the Apple logo or the word Apple on the front of them yet everyone knows exactly what they are. (Consumer Behaviour)
  • Your sensory memory is always capturing stuff, though it quickly deletes stuff. But because it is always going you can sometimes hit rewind, which is why you sometimes say “What?” to a person’s questions and then can still reply correctly. You just need the rewind time. (Consumer Behaviour)
  • Successfully used global variables, a random number generator and conditional statements in Adobe Flash AS3. I also am starting to get used to the pen tool. (Interactive Media Production)
  • You have to make your brand seamless across platforms and appear similar in all types of advertising. Brand confusion is killer. (Sponsorship & Promotion)
  • Marketers get a little too crazy. Listen to the responsible PR folk. (Sponsorship & Promotion)
  • A good advertising campaign starts with figuring out who you are trying to target. (Sponsorship & Promotion)
  • My temperament is peaceful phlegmatic. One’s best friends and/or lovers tend to be of the opposite temperament. My secondary temperament is perfect melancholy, a trait I likely picked up through life experiences rather than through birth. (Te Ara Pou)
  • Maori consider mountains to be like armpits. They wrap around you as a source of comfort. (Te Ara Pou)
  • Humans are special because we have the ability to be aware of our thoughts, meaning we have the ability to respond to things however we want (aka response-ability). (Te Ara Pou)

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