I was just clearing out marketing emails from my inbox when I stopped on a message from Enterprise Rent-A-Car. I realized now that I’m 25, I don’t need to only use Enterprise for my rental car needs. You see, Enterprise has a special page — aimed for university students and alumni — to rent a car without being at least 25 years old. Sure, you can do that other rental car firms too. But Enterprise, through this special link, doesn’t charge an extra underage driver fee in most cases. So countless times, it was my most affordable and reliable option.

I have a loyalty account with Enterprise, but I’m guessing that’s unlikely to keep me coming back now that I’m 25. There’s likely to be other options that are cheaper.

But there’s a chance Enterprise could have gripped me with a promotion or two in recent weeks. When I turned 25, some big data robot analyzing my purchases might have realized a pattern to my behavior and warned an agent that I was risk of not returning. An offer could have come my way for a free weekend getaway maybe? Not sure, but anything to get me on their good side. Or at least, a smarter reminder about why the loyalty program could pay off for me.